#DesignMiami : Perrier-Jouët x Simon Heijdens
Perrier-Jouët has announced its design collaboration with London-based Dutch designer Simon Heijdens. Simon will create an immersive experience to be unveiled at Design Miami/ 4 – 8 December. Titled Phare No. 1–9 this ‘lightwork’ explores the relationship between the medium and the message with an entirely new way to express a story in a poetic, sensory work. Playing with materials, volume and movement, Phare No. 1–9 merges the conceptual and the tangible to propel the Art Nouveau aesthetic into the 21st Century.
Simon Heijdens’ key works such as Lightweeds, Tree and Shade have narrative threads that bring the natural world, and a sense of ‘coincidence’, into man-made spaces. Known for creating immersive, site-specific pieces, Heijdens’ works often use new media to add a particular notion to a space, creating an unforgettable experience. With a fine-tuned practice and clear voice, Simon Heijdens’ works are transformative yet subtle, concerned with temporality and the human experience.
To make Phare No. 1–9 Heijdens delved below the surface of the classic Art Nouveau aesthetic to find its core, which inspires this new work. Heijdens is also fascinated by the context surrounding Art Nouveau. It was an era that saw technological advancements important to the visual arts, such as the popularisation of the lithographic poster by Jules Chéret and the genesis of cinema by Louis Lumière. The conversation between Heijdens’ own practice and Art Nouveau grew when Heijdens visited the home of Perrier-Jouët, La Maison Belle Époque in Epernay; it is here that Art Nouveau came to life as an experiential genre.
“We are thrilled to be working with Simon Heijdens this year. Simon introduces a new medium of expression, which we believe makes an important and forward-thinking contribution to the design world. The installation space becomes a screen upon which Simon tells his story. Light and liquid create the narrative; it has to be experienced.” Says Axelle de Buffevent, Style Director for Martell Mumm-Perrier-Jouët.
Phare No. 1–9 will be unveiled in at Design Miami/, of which Perrier- Jouët is a proud partner. Since the champagne house’s first artistic collaboration in 1902 with the significant French Art Nouveau artist Emile Gallé, who created the iconic anemone of its Belle Époque cuvée, the house has continued to commission established and emerging designers and artists. Through the partnership with Design Miami/, Perrier-Jouët helps support the best in new design talent. This marks the second year Perrier-Jouët is participating in Design Miami/ to create a curated Salon project. It follows their acclaimed 2012 project Lost Time by designers Sarah van Gameren and Tim Simpson of London-based studio Glithero.
Perrier-Jouët is the official champagne partner of Design Miami/ serving its exclusive prestige Belle Époque cuvée champagne within the Design Miami/ Collectors Lounge and select VIP events during the week of the fair.
- Perrier-Jouët at Design Miami/
- Private View: Tuesday, 3 December 2013
- Public Opening Times: 4-8 December 2013
ABOUT SIMON HEIJDENS
(b.1978. Breda, The Netherlands) – Simon Heijdens’ work ranges from site-specific installations to objects. Following his studies in experimental film at the University of Berlin and conceptual design at Design Academy Eindhoven (cum laude, 2002) his work is merging the narrative and the tangible, and seeks to trace and reveal the hidden character of the spaces and objects that surround us in everyday life.
‘A marriage of intricate technology and natural processes’ such as his projection works ‘Tree’ and ‘Lightweeds’ (site-responsive light projection, 2004), which have been exhibited and installed in over 50 museums, galleries and public spaces throughout the US, Europe, the Middle East and Asia.
His works are represented in the permanent collections of MoMA New York, Boijmans van Beuningen Museum Rotterdam, the Art Institute of Chicago, the Fonds National d’Art Contemporain France and the Israel Museum Jerusalem, and it has been exhibited extensively across the world in museums such as V&A London, Stedelijk Museum Amsterdam, CCC Moscow and CAFA Beijing. Other commissions and collaborations include Swarovski Crystal Palace, Droog, Wallpaper Handmade, Contrasts Gallery Shanghai and Gallery Libby Sellers London. Founded in Rotterdam in 2002, his studio has been based in London since 2005, where he is also a tutor at the Royal College of Art.
Perrier-Jouët is part Martell Mumm Perrier-Jouët, the prestige champagne and cognac business of Pernod Ricard, co-leader in the Wines & Spirits sector worldwide. Perrier-Jouët is a champagne house in the purest tradition with exceptional vineyards, recognised for the floral, diamond-cut and elegant notes of its wines, from the savoir-faire of only seven Cellar Masters since 1811.
For further information, please visit www.perrier-jouët.com
ABOUT DESIGN MIAMI/
Design Miami/ is the global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce. Occurring alongside the Art Basel fairs in Miami, USA each December and Basel, Switzerland each June, Design Miami/ has become the premier venue for collecting, exhibiting, discussing and creating collectible design.