Last Thursday, I was up early to attend the Bisazza press breakfast for Arik Levy‘s presentation of his permanent commission for the Bisazza Foundation, “Experimental Growth”, including it’s interactive video installation, “Virtual Truth”, at their flagship store in Miami’s Design District.
Marie Cristina Didero, Director of the Foundation, was there to introduce this incredible multi-disciplinary artist and to announce the Foundation’s activities for 2013. As she states:“We are delighted to be part of Design Miami this year by bringing, with the Virtual Truth video, an abstract of the Experimental Growth design installation created by Arik Levy for the Bisazza Foundation in Vicenza, Italy. Experimental Growth is our first project dedicated to contemporary design, entirely produced by the Bisazza Foundation. Arik Levy has conceived an imposing and impressive installation for us, a work of great scope that will enhance the foundation’s Permanent Collection.”
“Experimental Growth” consists of the significantly-sized RockChamber, which is covered in black mosaic tiles designed to look like a meteorite that has crashed to earth. Once inside the visitor has no visual cues to refer to thus separating them from any formal relationship with architecture. “Virtual Truth” invites the visitor to take a step further by interacting with moving images, changing their perception about space.
Also among the invitees was Lorrenda Newman Sherrer, the amazing Publisher of Modern Magazine along with her equally amazing Editor-in-Chief, Beth Dunlop and the fantastic Jenny Palmer of the innovative, next-level Alarm Press.
A great event to start my Design Miami Day !
Pics and more after the jump…