Exhibition Dates: 1 to 4 December 2014
Location: 25 NE 39th Street, Miami Design District
Bentley presents Bentley Elements, a new series of art and design commissions conceived by creative directors Campbell-Rey debuting at Design Miami, 1–4 December 2014.
As their press release about this innovative installation states:
Each iteration of Bentley Elements will see an original commission from a craftsperson or artist representing a variety of disciplines including art, design and technology whose individual practices and techniques celebrate the diverse aspects of the Bentley brand. Taking a three-pronged approach, Bentley Elements bridges the physical and abstract elements of the car’s construction with the institutional values of the brand and the elemental features of the natural landscape that the car inhabits. The finished artworks will then be unveiled at cultural happenings around the globe with a new element and artist commission added annually.
The first installment in the series celebrates the element of Light, as interpreted by artist Massimo Uberti, an Italian conceptual artist based in Milan, renowned for his sculptural light installations whose striking geometric structures suggest gravity and reality-defying 3D forms.
It’s only here for a short time, so make sure to see this before the exhibit closes!
Bentley Motors is a company at the pinnacle of British handmade performance; a marque with a storied history and a stridently modern outlook. The ultimate pairing of craftsmanship and technology, each Bentley is a driver’s car with a resolutely human touch. Exuding quiet confidence and strength, the Bentley brand embodies a powerful spirit, an innovative mind and a culture of dedication to excellence.
Campbell-Rey is a creative consultancy founded by Duncan Campbell and Charlotte Rey specializing in cultural communication and visual storytelling for lifestyle and heritage brands. Their work spans the worlds of brand development, curation, design and image making, and is united by their sensitive approach and classical, elegant aesthetic.
Massimo Uberti is an Italian light artist based in Milan, Italy, who creates structures that play with the notion of space using outlined geometrical neon configurations. Inspired by a broad range of influences from Arte Povera to classical geometry, his work focuses on reducing structures to their purest and most elemental forms.