Author: moneknows

#LDF: GOD IS IN THE DETAILS

Imagine if you were given access to one of the greatest museums in the world and were told to pick out those items whose details you were drawn to using specialist lenses crafted by the famed Swarovski company, what would you choose ?

That is the goal of the team of leading designers, architects, jewellers  and artists featured in The London Design Festival’s extraordinary collaboration with Swarovski for their “God Is In The Details” Exhibition at the V&A Museum.

As the press release states:
“Swarovski is collaborating with the London Design Festival to challenge fashion photographer Nick Knight, architect Amanda Levete,industrial designers Marc Newson,Michael Anastassiades, Tord Boontje, Ross Lovegrove, Paul Cocksedge, Ilse Crawford, Tom Dixon, Stuart Haygarth ,graphic designer Frith Kerr, furniture and interiors designer Faye Toogood, jewellery designer Stephen Webster and fashion designer Osman Yousefzada to reveal their chosen treasures from the V&A’s galleries in a new light.

The project, entitled “God is in the Details”, takes the famous phrase coined by legendary German architect Ludwig Mies van der Rohe as a starting point to explore the theme of detail by using Swarovski lenses to magnify objects from the V&A’s extensive collections.Forming a multi-site exhibition within the V&A’s galleries, the Festival hub venue, the participants, all leaders in their disciplines, have each selected an object, a combination of objects or a gallery view from within the V&A and will use Swarovski specialist lenses to focus on a detail – revealing highlights or curiosities within its design.”

Here is video on how Faye Toogood made her selection…

For more videos on how the other members of this illustrious team made their decisions, click here ! This is a definite must see for all those attending the London Design Festival this year.

*Images courtesy of London Design Festival